Scholastic Book Clubs™ ClassroomsCare Campaign Donates 250,000 New Books for First Book to Distribute to Mississippi and Alabama Children in Need

First Book-East Central (MS) hosts distribution in partnership with The Colom Foundation

Washington, DC – December 12, 2003 – Scholastic Book Clubs™ ClassroomsCare, a philanthropy-based literacy campaign designed to teach children about the joy and importance of reading and giving, is donating 250,000 books to the First Book National Book Bank for distribution in specific areas of Mississippi and Alabama. With help from The Colom Foundation, First Book will distribute the new books to thousands of children from low-income families on December 16-18. Organizations including Operation Shoestring, Young’s Child Development Center, West Point School District, Third Avenue Kiddie Korner, the Boys & Girls Club of Columbus – Lowndes County, and Batesville Head Start Center will receive books being distributed from Columbus, MS to give to the children they serve.

On Wednesday, December 17 at 10:00 a.m., there will be a press event with Columbus Mayor Jeffrey Rupp along with representatives from The Colom Foundation, First Book-East Central (MS), and First Book’s national office to celebrate this donation on behalf of the students participating in Scholastic Book Clubs™ ClassroomsCare. The distribution and the event will take place at the Boys & Girls Club of Columbus - Lowndes County (1815 14th Avenue North, Columbus, MS 39701).

First Book-East Central (MS) is a new Advisory Board serving children in communities throughout northeast Mississippi. In addition to book distributions by First Book Advisory Boards, a major component of First Book’s work is accomplished through the First Book National Book Bank (FBNBB), a centralized donation and distribution agent that enables publishers to donate books to established, community-based programs.

“ I am delighted to participate in this distribution which is bringing thousands of brand new books to the children and families of Columbus and beyond, stated Mayor Jeffrey Rupp. “It is through the combined efforts of organizations like The Colom Foundation and First Book that we can make a significant difference to improve children’s literacy.”

“ There is no greater inheritance a society can give its children than the power to read. Whatever else is given – money, land, faith, freedom – will soon be lost by a generation that cannot command the written word,” said Colom Foundation President Wilbur O. Colom. “These books we are giving will help, but what we need more than anything are parents that will read to their children. Parents must accept that their children need them to read to them more than they need to shop with them or buy them the latest name brand clothing. It’s the reading, not the rags, that counts.”

“ Through the ClassroomsCare initiative, hundreds of thousands of kids across the country are learning a powerful lesson -- that the simple act of one child reading can actually make a difference in the life of another child who doesn't own a book," said Judy Newman, Senior Vice President, Scholastic Book Clubs. “Through out partnership with First Book, we can help children, who might otherwise not have a book of their own, discover the joy of reading.”

“ Improving literacy is a challenge that has long faced our state,” noted Butch Dollar, treasurer of First Book-East Central (MS). “It is tragic that, all too often, Mississippi’s children grow up in households that have little or no reading material. I am overjoyed to be able to participate in a program as worthy as First Book, which is taking great strides to remedy this problem not just in Mississippi, but around the country as well.”

The books from Scholastic Book Clubs ClassroomsCare are part of a one million book donation to First Book this fall.

About The Colom Foundation

The Colom Foundation is the philanthropic arm of The Colom Law Firm. Founded in 2000 by Wilbur O. Colom, the Foundation is dedicated to providing funding support for education and skills training.

The Foundation’s projects include: the Boys and Girls Club Investment Clubs, a program in Mississippi’s Boys and Girls Clubs that teaches young people financial responsibility; book distributions with national non-profit First Book; the Colom Fellow, which provides a young African politician with the opportunity for a political internship in the United States; the African-American Archives Project at the Columbus-Lowndes County Public Library; the Holly Springs Civil Rights Celebration.

In addition, the Foundation is working with the Zimbabwe International Book Fair to bring the top 100 African novels of the 20th century to the United States.

About Scholastic Book Clubs

The ClassroomsCare campaign partners with teachers nationwide to encourage children to read to benefit others. For every 100 books read by participating classrooms, Scholastic Book Clubs donates 100 books to children in need for a total donation this year of up to two million books nationwide. First Book is a ClassroomsCare national charity partner.

For 55 years, Scholastic Book clubs have provided monthly catalogues offering top quality books and reading materials from all publishers to teachers in pre-school through junior high. Today eleven different Scholastic Book Clubs reach one million teachers each month, providing the most sought-after titles at affordable prices for children in classrooms nationwide. The ClassroomsCare Campaign is available to teachers and classrooms through five of the Scholastic Book Clubs: Firefly® Book Club for pre-schoolers; Seesaw® Book Club for kindergarten and grade 1; Lucky® Book Club for grades 2-3; Arrow® Book Club for grades 4-6; and TAB® Book Club for grades 7 and up.

About First Book

First Book is a national nonprofit organization with a single mission: to give children from low-income families the opportunity to read and own their first new books. In neighborhoods across the country, First Book Advisory Boards unite leaders from all sectors of the community to provide books to children in literacy programs, shelters for battered children, housing project initiatives, soup kitchens, after-school programs and other community-based efforts reaching children living at or below the poverty line. In the last two years alone, First Book has provided almost 15 million new books to children in need in hundreds of communities nationwide. For more information about First Book, or to make a donation to help children in need, please visit www.firstbook.org.